What is the best time to post on Instagram on Sundays?

Hi! In my experience, Sunday mornings around 9–11 AM tend to perform the best. People are relaxed, scrolling in bed or over brunch, and it feels like the calm before the week begins. I run a small business page, and I tested posting at noon versus early morning. Noon was okay, but engagement really spiked when I posted before 11 AM. The logic makes sense—people are still lounging around, not rushing for work or school. That said, Sunday evenings around 7–9 PM also do surprisingly well. It’s when people settle in after their day, prepping for Monday but still online. I’d suggest experimenting between those two windows and tracking your results over a few Sundays. Also, use Instagram Insights—check when your specific audience is most active. General advice helps, but your own analytics will tell the real story.

I noticed a huge difference when I switched from late afternoon to early morning posts on Sundays. Before, I’d post at 3 PM and barely see engagement. Once I moved it to around 10 AM, my likes and comments doubled. It seems people scroll more leisurely in the morning, then spend afternoons outdoors or with family. I’d say morning is king, but don’t ignore the evening if your followers are younger—they’re often active late on Sunday nights.

Think of Sunday like a two-peak day. Morning (around 9–11 AM) and evening (7–9 PM) both show high activity. Midday is dead. If you’re serious, schedule a few posts and track which slot consistently pulls higher reach for your audience.

It depends on your audience’s lifestyle. If they’re college students, late-night Sundays are hot. If they’re working professionals, mornings perform better. No single “best” time works for everyone, so experiment, watch analytics, and tailor your timing to your community’s patterns.